Website Promotion


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Redsto Quality Web Research
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Website Promotion
Without the right visitors you won’t make any decent profits.
Redsto is one of the first companies that is specialized in SEM
(Search Engine Marketing). We can help you to get your website a high exposure with the lowest cost per visitor.

We have developed a strategy that successfully communicates with your target customer. Different customers require a combination of different media. Our Integrated Marketing Strategy analyzes all media to design the ideal combination (online marketing, search engine optimization, social media/blogging, video, TV, and print) needed to get your message to your target market.

Why You Should Choose Redsto QWR
  

 

Our Six Step Process towards your Integrated Marketing Strategy:


Step 1: Assessment

  • What are the biggest challenges facing your business?
  • Clarify your business objectives both online – offline
  • Current marketing efforts – How are markets targeted?  How are products communicated, priced and distributed for each target market?
  • Branding – What is your company’s branding strategy and its major product lines?
  • Sales strategy – How are target markets approached?
  • Promotion strategy – What is the company promotion plan?
  •  Online strategy – How does your marketing and sales strategies translate online? Are you reaching those that you are targeting?
  • Social media assessment – Determine how you can utilize social media (e.g. blogs. podcasts) to effectively reach your target  
  • Business strategy and revenue model – How do your current strategies translate to revenue?


  
Step 2:  Branding

Branding Focus Session:  three+ hour working session(s) among Client’s senior staff with the following objectives:

  • Clarify the corporate/organization identity and values
  • Outline your perceived benefits and advantages over your competition
    • clients buy solutions to their problems and ways to achieve their goals
  • Overview of “What is my Brand and what does it stand for?” – “What is the current image of your product by the client?”
    • gather client impressions and positioning of Company Brand
    • design Marketing Research (optional) for your target markets
    • analyze the difference between your Perceived Brand and your Client’s image
  • Determine your USP (Unique Selling Proposition)
  • Draft tagline(s)
  • Outline Why the Company? – “one pager” of competitive advantages
  • Clearly define and gain agreement on “What is your Defined Brand?”
  • Based on the Branding, outline marketing approaches and target markets for the client

 

Step 3: Positioning – Focus Sessions: three+ hour working session(s) among Client’s senior staff that has the following objectives:

  • Find the way “to get your brand into the client’s mind”
  • Determine the positioning of major competitors in the market -the way the product is defined by the customer relative to other products 
    • Develop a Competitive Analysis (optional):
  • audit the marketing communications of major competitors to determine the range of “values” and strategies that drive the product category
  • how competitors “position” themselves
  • what positions are claimed, how strongly, and which are not claimed, hence available
  • Determine Positioning of your Brand in the prospective Client’s mind – Marketing   Research (optional)
  • Design a Positioning Strategy
  • What is the first Brand in the client’s mind?
  • Power of the Name
  • Identify your strongest strength and use it to position your product
    • solve problems vs. provide benefits to customers

 

Step 4: Marketing Mix Consultations with client’s senior staff to:

  • Brainstorm new revenue generating marketing strategies
  • Determine mix of marketing tools
  • Advertising media (online and offline)
  • Print
  • Social Media (blogs, social networking, podcasts, streaming video)
  • Public Relations
  • Direct Mail
  • Networking 
  • Interactive Events – workshops, tradeshows
  • Online marketing
    • website
    • ecommerce
    • search engine optimization (natural, pay per click)
    • email marketing 
  • Develop Integrated Marketing Campaign Strategy
  • Timeline and venues to position your Brand

 

Step 5: Integrated Marketing Strategy PlanConsultations with client’s senior staff to:

  • Define your company’s short and long term needs and goals  
  • Identify the products or services that your company provides
  • Identify your target buyers/end users
  • Establish the marketing category (e.g., fast food purveyor, high-end audio equipment sales, etc.)
  • Determine whether your company will be a market category leader, follower, challenger, or niche player
  • Describe the unique characteristics of your products or services that distinguish them from the competition
  • Define whether your pricing will be above, below, or at parity with your competitors and establish whether you will lead, follow, or ignore changes in competitors’ pricing
  • Identify the distribution channels through which your products/services will be made available to the target market/end users
  • Describe how advertising and promotions will convey the unique characteristics of your products or services
  • Describe any research and development activities or market research plans that are unique to your business
  • Describe the image or personality of your company and its products or services

 

Step 6: Feedback, Evaluation and Redesign
Ongoing changes ensure the effectiveness of your Integrated Marketing Strategy
.

  • Feedback from customers – formal, informal, survey, response to product/service
  • Evaluation- determine the interaction of different marketing tools and propose changes
  • Redesign
  • Implement 

 

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